Global SEO & Organic Growth Manager – Multi-Country, eCommerce
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Job Description
Global SEO & Organic Growth Manager leading organic growth strategies for multi-country eCommerce and content sites. Full ownership of SEO execution and performance across diverse markets.
Responsibilities:
- Own organic growth strategy across multi-country eCommerce stores and supporting sites
- Define site and market roles to avoid cannibalization and maximize coverage
- Implement and manage hreflang, canonical rules, internal linking, and localization strategies
- Build scalable “winner” frameworks to replicate successful content and page structures across markets
- Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content
- Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
- Implement and validate structured data (Product, FAQ, HowTo, Review, Organization)
- Create dev-ready tickets, coordinate fixes, QA implementations, and verify results
- Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)
- Own editorial planning, content briefs, publishing workflows, and content refresh cycles
- Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
- Create SEO launch playbooks for new products and collections
- Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
- Reclaim unlinked mentions and build long-term publisher relationships
- Define and track authority targets tied directly to rankings and revenue impact
- Monitor backlink health and identify toxic or risky patterns
- Execute cleanup strategies including link removals and disavow when justified
- Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)
- Strengthen entity signals through consistent brand and product information across trusted sources
- Publish structured, reference-ready content for AI-driven search systems
- Track AI visibility via citations, mentions, branded queries, and SERP feature presence
- Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)
- Deliver monthly organic performance reviews with revenue and market-level insights
- Identify changes, diagnose causes, and define clear next actions
Requirements:
- Proven hands-on experience scaling **eCommerce SEO with measurable traffic and revenue growth**
- Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership
- Demonstrated experience with **multi-country SEO** (hreflang, canonicals, localization)
- Strong technical SEO skills across audits, fixes, and deployment coordination
- Real content strategy experience from research through publishing and optimization
- Proven link-building and digital PR experience (no spam or shortcuts)
- Backlink risk management experience, including toxic link cleanup and disavow strategies
- Strong analytics capability using GSC, GA4, and keyword tracking tools
- Tools & Skills
- Google Search Console (expert level)
- GA4 (SEO performance and attribution validation)
- Ahrefs, Semrush, or equivalent
- Screaming Frog or similar technical audit tools
- Shopify SEO experience (themes, collections, structured data basics)
Benefits:
- Competitive compensation in USD.
- Fully remote work.
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