Salesforce Marketing Cloud
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Job Description
Especialista Salesforce Marketing Cloud criando campanhas multicanal e jornadas personalizadas. Integrando dados, APIs e plataformas Salesforce para otimizar resultados de marketing.
Responsibilities:
- Create, configure, and execute automated marketing campaigns via email, SMS, push notifications, social media, and other digital channels
- Segment audiences based on behavioral, demographic, or transactional data
- Design and implement customer journeys using Journey Builder and define triggers based on user actions
- Ensure a personalized and efficient experience at every stage of the funnel
- Work with Data Extensions and Audience Builder to organize and segment contact data
- Ensure data quality and compliance
- Monitor performance metrics using Email Studio and Analytics Builder
- Conduct A/B testing to optimize content, send times, and segmentation
- Generate customized reports for stakeholders
- Connect Marketing Cloud to Salesforce platforms and external systems via APIs
- Configure data synchronization and cross-platform automations
- Collaborate with marketing, sales, and IT teams
- Train internal users on Marketing Cloud functionalities
- Keep up with platform updates and participate in Salesforce communities and events
- Identify and resolve campaign issues
- Optimize the Marketing Cloud infrastructure for improved performance
Requirements:
- Hunter profile, focused on active prospecting and strong consultative selling skills
- Proficiency in AMPscript, SQL, and SSJS (Server-Side JavaScript)
- Extensive experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder
- Experience with Marketing Cloud Connect and API integrations
- Ability to create complex SQL queries and automations for segmentation and campaign delivery
- Keep up with platform updates and pursue certifications such as SFMC Email Specialist and SFMC Consultant
- Availability to work under an independent contractor arrangement (PJ)
Benefits:
- Attractive fixed and variable compensation
- Professional development plan
- Dynamic and collaborative environment
- Genuine opportunities for career growth
- Flexibility and autonomy
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