Growth Manager
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Job Description
Ruby Labs is seeking a Senior Growth Product Manager to enhance user acquisition via effective web funnel strategies. Focus on optimizing conversion rates and increasing user engagement.
Responsibilities:
- Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
- Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
- Testing Roadmap: Run a robust testing roadmap to drive continuous improvement in the web funnel, ensuring strict quarterly KPIs are met and exceeded.
- Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to implementation.
- Agile Ceremonies: Assist the Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.
- Ownership of Results: Lead the entire growth process, taking full responsibility for outcomes—from hypothesis creation to final implementation and evaluation.
- UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring every step, from the first user interaction through registration and payment, is optimized for growth.
- User Pain Points: Deeply understand user pain points and behaviors, leveraging this knowledge to determine the most effective strategies for selling our product.
Requirements:
- Proven experience with web funnel optimization in a B2C environment.
- 4+ years of growth product management experience, specializing in B2C subscription models.
- Ability to define, run, and analyze A/B tests specifically for web-based funnels.
- Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.
- Strong collaboration skills to work effectively with cross-functional teams, including designers, developers, and data science teams.
- Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
- Strong problem-solving skills with a user-first mindset, aimed at understanding pain points and optimizing the user experience.
- Experience building and executing strategic roadmaps for growth testing.
- Familiarity with leading agile software development ceremonies is a plus.
Benefits:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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