Growth Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Marketing Manager at Avive, executing demand generation and territory activation strategies. Focused on building market-specific momentum for AED products in the Northeast.
Responsibilities:
- Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets.
- Build and deploy regional playbooks that include:
- Local media outreach
- Community events and activations (e.g., CPR training, product demos)
- Co-branded campaigns with customers or civic partners
- Referral and advocacy programs tailored by market
- Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support.
- Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.).
- Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.).
- Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows.
- Partner with Product Marketing to turn messaging into compelling, conversion-oriented content.
- Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners.
- Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments.
- Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns.
- Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics.
- Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution).
- Implement testing and learning processes for continuous improvement of both national and localized campaigns.
Requirements:
- 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries.
- Proven track record in designing and executing high-performing, multi-channel lead generation campaigns.
- Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives.
- Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta).
- Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners.
- Analytical and metrics-driven with a bias for action and experimentation.
- Passion for mission-driven work and community impact.
Report this job
Job expired or something wrong with this job?
Similar Jobs
Chief Executive Officer – Growth & Execution Leader
CEO responsible for scaling revenue and accountability systems for law firm owners across the country. Requires extensive experience in leading businesses through growth stages and building operational systems.
Marketing Science Lead – Growth
Growth Marketing Science Lead optimizing over $100M in marketing spend for a global payroll platform. Designing A/B tests and enhancing data models to drive growth marketing strategies.
Growth Marketer – B2B SaaS
Growth Marketer developing lead generation strategies for a B2B SaaS company. Collaborating across LATAM regions and managing marketing automation workflows.
Growth Marketing Lead
Growth Marketing Lead developing user acquisition strategies for ClassDojo's consumer products: Dojo Sparks and Dojo Islands. Overseeing high-leverage marketing experiments to drive growth.
Senior Director – Global Growth Strategy
Senior Director for Risepoint's global growth strategy focusing on emerging markets and business development. Leading international growth initiatives and partnerships to expand educational access.
Growth Marketing Coordinator
Growth Marketing Coordinator for AI-native platform focusing on the legal industry. Supporting marketing operations and lead funnel management to drive engagement and conversions.
Program Acquisition Manager
Leads contractor Information Technology Acquisition process for Horizon Industries, managing milestones and ensuring efficiency in documentation and communication.
Growth Marketing Lead
Growth Marketing Lead at Sardine, focusing on demand generation strategies and pipeline growth. Leading ABM, paid media, and marketing automation efforts in a remote-first environment.
Subcontracts Analyst IV
Subcontracts Analyst IV at Amentum coordinating contracts and supplier strategies for Business Development. Leading procurement efforts and adhering to compliance in a remote setting.
Growth Marketing Manager
Growth Marketing Manager at Results Repeat, a remote digital marketing agency. Responsible for leading and executing marketing strategies to generate qualified business leads.
Growth Consultant – B2B Sales
PREDICT seeks Pipeline Rep for B2B Sales in the DACH market, focusing on lead generation and active hunting. Direct coaching from CEO and uncapped commission potential included.
Head of Demand, Commercial Growth
Head of Demand & Commercial Growth at Filecoin Foundation leading revenue execution and pipeline generation. Work in a fully remote environment with a focus on building from zero to scale.
Client Growth Advisor – Manager, Ads
Client Growth Advisor enabling B2B service business growth through paid acquisition strategies. Leading high-impact sessions with founders for performance-driven guidance.
Director of Growth Marketing
Director of Growth at a sports nutrition company, integrating paid media and influencer strategy for efficient customer acquisition. Focused on building a high-performance growth engine through disciplined experimentation.
Manager, Regional – Artist Growth Marketing
Manager, Regional & Artist Growth Marketing developing comprehensive global marketing campaigns for artists at Nettwerk Music Group. Collaborating with international teams to enhance fan engagement and audience growth.
Real Estate Acquisition Manager
Real Estate Acquisition Manager for a global staffing agency supporting clients' growth in South Africa. Handling sales calls, negotiating deals, and managing CRM processes remotely.
Growth Designer
Growth Designer at Tradeify creating high-converting web experiences across digital properties. Focused on high-quality design and conversion strategies to enhance brand presence.
Manager, Growth Marketing
Manager, Growth Marketing leading China market demand generation and brand growth for Levanta, a global affiliate marketing platform.
Growth Marketing Manager
Growth Marketing Manager at Atticus responsible for digital acquisition strategy across SEM and paid social channels. Collaborating with teams to optimize marketing performance and client experience.
Storytelling & Social Growth Lead
Storytelling and Social Growth Lead at OpusClip for a new AI product, focusing on brand narrative across social channels. Leading social strategies and content creation for enhanced product visibility.