Senior Manager, Growth Marketing, Web – Mobile
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Job Description
Senior Manager, Growth Marketing at Begin, leading full-funnel acquisition strategy and scaling subscriber growth. Collaborating with teams across web and mobile ecosystems.
Responsibilities:
- Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
- Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
- Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
- Shape how to acquire customers and build a scalable growth system.
- Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
- Establish scalable testing infrastructure and best practices across growth channels.
Requirements:
- 7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile.
- Significant experience in consumer subscription businesses, ideally trial-driven models.
- Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels.
- Strong expertise in: Subscription economics, LTV modeling, Funnel optimization, Attribution and incrementality, Growth experimentation.
- Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets.
- Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling.
- Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams.
- Prior people management experience strongly preferred.
Benefits:
- Comprehensive health coverage including medical, dental, and vision.
- 401(k) to support your long-term financial goals.
- Company-paid life insurance and disability coverage.
- Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
- Flexible PTO and sick time that we actually encourage you to use.
- Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
- A supportive, collaborative team working on products that make a meaningful impact for families.
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