Growth Operations Lead
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Job Description
Growth Operations Lead at Gatekeeper optimizing marketing performance and managing HubSpot. An AI-first role for a unified contract and third-party-risk management platform.
Responsibilities:
- Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation.
- Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth.
- Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR.
- Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity.
- Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns.
- Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes.
- Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC.
- Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve.
- Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance.
- Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation.
- Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content.
- Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages.
- Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting.
- Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion.
- Leverage AI tools for audience research, campaign ideation, and performance analysis.
- Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency.
- Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.
Requirements:
- Hands-on experience managing paid media campaigns across LinkedIn Ads, Google Ads, YouTube, and Meta.
- Strong experience owning and administering HubSpot including objects, lifecycle stages, lead scoring, workflows, routing logic, and consent management.
- Experience building and optimising landing pages, running email marketing campaigns, and executing A/B testing to improve conversion rates.
- Solid understanding of website technical fundamentals including GTM, GA4, metadata, schema markup, crawlability, and redirects.
- Strong analytical skills with the ability to measure funnel performance, identify conversion issues, and build performance dashboards.
- An AI-first mindset, with experience leveraging tools and automation to accelerate execution and improve marketing performance.
- Personal Attributes
- Curious and analytical, with a habit of digging into data to uncover insights.
- Self-motivated with a strong sense of ownership and the ability to manage work independently.
- Experiment-driven and comfortable testing new ideas quickly and learning from results.
- Collaborative and able to build strong relationships across Marketing, Product, Sales, Customer Success, and RevOps.
- Comfortable working in a fast-paced, high-growth SaaS environment.
- Nice to Have
- Experience with enrichment or personalisation tooling such as Clay or similar account intelligence platforms.
- Familiarity with how AI agents and LLMs consume web content and the role of structured data in discoverability.
- Experience working in B2B SaaS targeting mid-market or enterprise buyers.
Benefits:
- 100% remote working: no offices and no commute
- Generous paid vacation allowance
- Comprehensive benefits package including:
- Private Medical & Dental cover** GRSP matching (Canada) / Pension contributions (UK)** Employee Assistance Program
- Learning & Development opportunities for lifelong learners
- Technology: we provide everything you need to do your best work
- Gatekeeper for Good: Match funding to support non-profit organisations in your local community
- Gatekeeper retreats
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