GTM Strategy and Operations Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
GTM Strategy and Operations Lead driving the rebuilding of GTM infrastructure at Snapsheet. Collaborating with cross-functional teams using data-driven insights for effective scaling and selling.
Responsibilities:
- The GTM Strategy and Operations Lead is a critical architect of our revenue engine.
- We are looking for a hands-on, execution-focused candidate to rebuild our Go-To-Market (GTM) infrastructure, transitioning the company from legacy, manual processes to a scalable, unified source of truth.
- You will work very closely with the GTM cross-functional team, including Account Management, Partnerships, Marketing, and Finance, to ensure the technology and data-driven insights empower the entire organization to sell and scale more effectively.
- Integrate AI workflows (e.g., meeting transcription, automated CRM enrichment) to automate manual data entry for the field, allowing AEs and AMs to focus strictly on selling and supporting customers.
- Leverage AI-driven intent data and predictive signals to surface "next-best-action" recommendations for the field to improve win rates.
- Build AI-assisted automation within Salesforce and HubSpot to eliminate manual data hygiene tasks and ensure real-time data accuracy.
- Design and maintain a data-driven territory model by segmenting accounts based on Tier, Line of Business, and Segment to ensure high-intent alignment.
- Use "Speed to Sale" metrics to determine where to deploy sales resources or adjust account assignment to avoid lead stagnation and ensure equitable quota distribution.
- Build models to identify "whitespace" within existing accounts, helping AEs prioritize which customers are most likely to convert for specific product cross sells or upsells.
- Maintain 100% accuracy on account fields to provide AEs and AMs the visibility needed for high-impact lead generation and cross sell opportunities.
- Own the day-to-day administration and workflow design for Salesforce, HubSpot, and ZoomInfo.
Requirements:
- 6+ years in Sales Operations, Revenue Operations, or a similar analytical role within a SaaS or scale-up environment.
- Proven interest or experience in implementing AI-driven sales tools to drive rep productivity.
- Hands-on experience with Salesforce and HubSpot , including the ability to lead a full CRM evaluation.
- Strong skills in conducting variance analysis, territory modeling, and revenue forecasting.
- Ability to present complex insights clearly to Finance, Leadership, and cross-functional stakeholders.
- A proactive self-starter who thrives in ambiguous environments and takes ownership without waiting for direction.
- Proven ability to manage multiple priorities independently and implement scalable solutions with minimal oversight.
Benefits:
- Remote working environment - your new commute is however long it takes to walk to your desk!
- Flexibility - empathy is ingrained in who we are and we are happy to offer a flexible PTO policy, casual dress code, and more!
- Development - Mentorship programs, 1-on-1 management, promote when ready culture, quarterly internal promotion opportunities, and goal setting sessions.
- Fun - Celebrations just because, yearly in-person and remote events, Snapsheet Swag, Employee Resource Groups, and more!
- Peace of mind with company-paid Short Term Disability, Long Term Disability, and Life Insurance.
- Additional protection through voluntary benefits like Accident Insurance, Hospital Indemnity, Critical Illness, and Legal Assistance.
- 401(k) with a 4% company match—because your future is worth investing in.
- Employee Assistance Program (EAP) with 6 sessions per life incident to support your mental well-being.
- In-person connection points throughout the year including our annual Summit and Roadshows.
- Snapsheet SWAG and surprise mailers to keep the spirit alive.
- Health and wellness campaigns that evolve with you year over year.
- Flexible PTO and 7.5 company-observed holidays to recharge on your terms.
Similar Jobs
Product Marketing Manager
Product Marketing Manager responsible for go-to-market strategy for healthcare data platform. Collaborating across teams to drive positioning, launches, and customer adoption.
Product Marketing Manager
Product Marketing Manager focused on improving conversion through funnels and email automation for a global marketing team. Driving growth in eCommerce, health, wellness, education, and entertainment sectors.
Senior Product Marketing Manager, Bilingual (English, French)
Senior Product Marketing Manager translating complex data security technology into buyer-relevant positioning. Collaborating with sales to deliver impactful marketing materials at Qohash.
Product Marketing Manager
Product Marketing Manager at Medely connecting healthcare facilities with licensed clinicians. Conducting research and developing go-to-market strategies for new features and enhancements.
Product Marketing Manager
Product Marketing Manager leading go-to-market strategies for Acumatica solutions at Net at Work. Collaborating across teams to drive awareness, demand, and solution adoption.
Senior Product Marketing Manager
Senior Product Marketing Manager focused on product launches and sales enablement for a vertical SaaS company. Engaging with AI tools and driving strategic marketing initiatives.
Senior Product Marketing Manager – Hospitality, Food and Beverage
Senior Product Marketing Manager at Access shaping go-to-market activities for US hospitality products. Leading teams to create impactful messaging and tools for sales and market success.
Senior Product Marketing Manager
Senior Product Marketing Manager for Open VSX at Eclipse Foundation. Leading marketing programs for an open source extension registry in a remote and collaborative environment.
Product Marketer
Product Marketer managing positioning and messaging for TLDR newsletters. Collaborating with sales and marketing to enhance competitive positioning and sales enablement.
Director, Product Marketing Manager – Gym
Director, Product Marketing Manager at ABC Fitness driving product positioning and go-to-market strategies. Focused on simplifying complex product narratives for growth and competitive advantage.
Senior Product Marketing Manager
Senior Product Marketing Manager at EvenUp driving go-to-market strategies. Collaborating across teams to enhance platform offerings for legal tech solutions.
Senior Product Marketing Manager
Senior Product Marketing Manager driving go-to-market strategy and lifecycle marketing at AI-native fintech company. Collaborating with Product and Engineering to optimize launches and user engagement.
Mulesoft GTM Specialist – Practice Director
MuleSoft GTM Specialist within Salesforce's Professional Services, focusing on AI and data solutions. Engaging with C-Level customers and delivering transformative solutions.
Senior Product Marketing Manager, AI Apps
Senior Product Marketing Manager leading GTM strategy for AI-powered experiences at Bluehost. Collaborating across teams to drive customer adoption and product success.
GTM Strategist
GTM Strategist leading Allbound framework to drive revenue growth through full-funnel, intent-based campaigns. Join RevPartners, the fastest-tiering HubSpot partner in the ecosystem.
Senior Product Marketing Manager
Lead GTM strategy and product positioning for visual AI solutions at Zeitview. Drive market insights into narratives that resonate and drive adoption.
Product Marketer
Product Marketer at Search Atlas responsible for positioning and messaging across product lines and competitive intelligence. Collaborating with cross-functional teams to support marketing efforts.
Senior Director – Access and Subscriber Network Product Marketing
Sr Director, Product Marketing responsible for market expansion of Calix access network solutions. Leading a team in new product introduction and coordinates with sales and strategy teams.
Director, Product Marketing – SmartLife Managed Services
Director of Product Marketing leading market expansion for Calix SmartLife managed services, enabling broadband providers to enhance customer experiences. Overseeing product positioning, marketing initiatives, and stakeholder collaboration.
Director, Product Marketing
Director of Product Marketing at Incident IQ leading product marketing function. Shaping company narrative and positioning in the K-12 ed-tech market.