Marketplaces Creative Strategist
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Job Description
Own and execute conversion-driven creative strategy across Amazon marketplaces for Freebird, a high-growth DTC brand redefining shaving. Focused on converting customer engagement into measurable revenue through effective brand storytelling.
Responsibilities:
- Own High-Performing Product Listings
- Lead creative strategy for Amazon product detail pages across priority U.S. and international marketplaces
- Ensure listings are accurate, compliant, keyword-informed, and optimized for conversion
- Define copy direction, imagery strategy, and modular PDP layouts that clearly communicate value and differentiation
- Continuously iterate PDPs based on performance data, testing, and learnings
- Build A+ Content That Converts & Builds Brand
- Own A+ Content and Brand Story strategy across SKUs
- Translate brand positioning into clear, persuasive, conversion-focused storytelling
- Test and refine layouts, messaging, and visuals to improve engagement and CVR
- Develop repeatable A+ frameworks that scale efficiently across the catalog
- Lead Amazon Storefront Creative
- Own the creative strategy, structure, and optimization of the Amazon Storefront
- Execute seasonal, promotional, and evergreen updates aligned with launches and key retail moments
- Ensure the Storefront supports both discovery and conversion pathways
- Maintain strong alignment between Storefronts, listings, and advertising campaigns
- Drive Performance-Led Advertising Creative
- Partner with growth and media teams to develop creative for Sponsored Ads and Amazon DSP
- Translate media strategy into clear, testable creative briefs
- Build and manage creative testing frameworks across messaging, formats, and visuals
- Use performance data to surface insights that inform future campaigns
- Scale Creative Globally
- Localize creative assets for international marketplaces while maintaining brand consistency
- Collaborate with regional teams or agencies to ensure cultural relevance and compliance
- Build scalable systems that enable fast, high-quality localization and global expansion
- Own Brand & Creative Governance on Amazon
- Uphold brand standards across all Amazon creative touchpoints
- Document Amazon-specific creative best practices and guidelines
- Stay current on Amazon policy changes and ensure ongoing compliance
- Minimize asset rejections, takedowns, and rework through strong governance
Requirements:
- Deep experience owning Amazon creative strategy across PDPs, A+ Content, Brand Stores, and ad creative
- Strong understanding of how creative impacts conversion, discoverability, and performance across the Amazon funnel
- Exceptional conversion-focused copy and storytelling skills
- Data-driven mindset with comfort using metrics like CVR, CTR, engagement, and ROAS to guide decisions
- Experience localizing creative for international marketplaces
- Strong cross-functional collaborator who can brief designers, agencies, and partners with clarity
- High ownership, attention to detail, and ability to operate in a fast-paced ecommerce environment
- Curious, adaptable, and up to date on Amazon platform changes and best practices
Benefits:
- Why Freebird
- Competitive compensation package
- Unlimited PTO
- High-trust, low-ego team that values clarity, professionalism, and executional excellence
- Join a profitable, fast-growing global DTC brand with big ambitions
- Work remotely with a collaborative, performance-driven team
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