Head of Growth Marketing
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Job Description
Head of Growth overseeing user acquisition and partnership strategies for Franki, enhancing engagement through paid campaigns. Spearheading paid media strategy and optimizing channel performance.
Responsibilities:
- Own paid acquisition end-to-end across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and programmatic channels — setting targets, budgets, and pacing for ROI and payback.
- Build and scale affiliate and creator programs to complement paid efforts, working with freelance support to expand reach and efficiency.
- Co-lead PLG experimentation with Product — from hypothesis design to prioritization (ICE/RICE), feature-flag rollouts, and impact analysis.
- Instrument analytics and attribution (MMP setup, event taxonomies, cohorts, LTV/CAC modeling), ensuring privacy-safe measurement through SKAdNetwork/AdAttributionKit and Conversions API.
- Drive App Store conversion via Product Page Optimization, Custom Product Page tests, and Google Play Store Listing Experiments.
- Report progress and insights using dashboards, cohort analysis, and growth accounting tied to a single North Star Metric.
Requirements:
- 8+ years in growth/performance marketing, with at least 3+ focused on mobile apps at seed–Series C stages.
- Proven experience owning budgets and achieving CAC/LTV and payback targets across major paid channels.
- Hands-on experience with MMPs (AppsFlyer, Adjust, or Branch), SKAdNetwork/AdAttributionKit, Conversions API, and analytics tools (Amplitude, Mixpanel, GA4).
- Demonstrated ability to execute against a North Star Metric and AARRR frameworks.
- Experience designing and implementing growth loops (referrals, sharing, incentives, creator/affiliate) in partnership with product teams, proving compounding impact.
- Entrepreneurial, data-driven mindset — equally comfortable designing strategy and diving into campaign ops.
Benefits:
- Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees
- PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
- Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
- 401(k)
- Equipment: Computer & technology equipment applicable to your role.
- Monthly Stipend: $40 (Tax-free) to cover home office expenses
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