Head of Product Marketing – IGaming
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Job Description
Head of Product Marketing responsible for iGaming product strategies and team leadership. Shape go-to-market tactics and collaborate across functions in a remote setting.
Responsibilities:
- Define and execute the global product marketing strategy for the iGaming product suite, aligning roadmaps, launches and lifecycle campaigns with business goals
- Own product positioning, messaging and value propositions tailored to multiple regulated markets and player segments
- Lead and mentor a small product marketing team; set priorities, provide coaching and foster a collaborative, high-performance culture
- Plan and manage product launches end-to-end, coordinating with product management, growth, CRM, creative and legal/compliance to ensure timely, compliant execution
- Develop go-to-market playbooks, enablement materials and sales/partner resources to drive adoption and commercial outcomes
- Use quantitative and qualitative insights (player analytics, A/B testing, user research) to shape messaging, feature prioritisation and campaign optimisation
- Define KPIs for product marketing initiatives, monitor performance, and report on impact to senior stakeholders with actionable recommendations
- Collaborate with regulatory, compliance and responsible gambling teams to ensure all product marketing activity meets local requirements and company policies
- Represent product marketing in cross-functional forums and contribute to broader product and commercial strategy
Requirements:
- Proven experience (5+ years) in product marketing, growth marketing or product management within iGaming, gambling or adjacent digital entertainment sectors
- Demonstrable track record of launching product features and campaigns that drove measurable acquisition, engagement or revenue impact
- Strong commercial and analytical skills; comfortable working with data, experimentation frameworks and analytics tools
- Excellent written and verbal communication skills with experience creating positioning, sales enablement and consumer-facing copy
- Experience managing or mentoring a small team and working effectively with cross-functional stakeholders
- Knowledge of regulatory and compliance constraints in multiple jurisdictions and a commitment to responsible gambling principles
- Highly organised, proactive and able to prioritise in a fast-moving environment
- Fluent English; additional European languages are advantageous
- Eligible to work remotely in the country of employment and able to collaborate across CET-aligned hours
Benefits:
- Remote-first, full-time role with a competitive salary and performance-linked bonus potential
- Generous annual leave allowance and flexible working arrangements to support work–life balance
- Professional development budget, training and opportunities to attend industry events and conferences
- Equipment and home-office allowance to ensure a productive remote working setup
- Comprehensive benefits package in line with local employment practices where applicable
- Collaborative, diverse and inclusive culture with regular team events and cross-functional initiatives
- Opportunity to lead a high-impact function and influence product direction at scale
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