Head of Retention – E-commerce
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Head of Retention leading CRM and lifecycle marketing for an established €100M+ D2C e-commerce brand. Driving CLV, retention, churn reduction, and repeat revenue.
Responsibilities:
- Lead our CRM and Retention team both strategically and operationally, developing it into a self-sufficient squad
- Own the CRM and Retention strategy across the entire customer lifecycle, from onboarding through reactivation
- Manage key business KPIs such as Customer Lifetime Value, repeat purchase rate, retention, churn, and revenue from existing customers
- Analyze cohorts and customer behavior, translating insights into concrete growth initiatives
- Further develop automated customer journeys across email, SMS, WhatsApp, and other relevant channels
- Prioritize, together with Product, CRO, and Performance Marketing, the initiatives with the greatest customer and business impact
Requirements:
- Several years of experience in CRM, Retention, or Lifecycle Marketing, ideally in a D2C, subscription, or consumer environment
- Experience leading a team both strategically and operationally
- Deep understanding of CLV, retention, churn, repeat purchase rates, cohorts, and LTV
- Strategic thinker with a genuine hands-on mentality and a desire not merely to manage responsibilities, but to drive visible progress
- German at C1 or C2 level
- Good English skills
- Residence in Germany
Benefits:
- 100% remote within Germany
Similar Jobs
Head of AI & Automation, E-Commerce M&A
AI-Automation-Integrator für Brandcircles E-Commerce-M&A-Transaktionen. Entwicklung von KI-Workflows, API-Integrationen und skalierbaren Prozessautomatisierungen.
E-Commerce Manager – Amazon Focus
E-Commerce Manager/in betreut Kunden und optimiert deren Amazon-Geschäft bei AdsMasters, einer Düsseldorfer Amazon-Agentur. Verantwortung für Seller/Vendor Central, Inhalte, Keywords und FBA.
Senior A/R Manager – E-Commerce, Regulatory Reporting
Senior A/R Manager automatisiert Order2Cash, Umsatzsteuer-Meldewesen und Zahlungsabstimmungen bei Glow25, einem Berliner Beauty- und Pro-Aging-Unternehmen. Fachliche Führung und Monatsabschlussverantwortung.
Backend Developer, PHP, Specialist I – OMS / E-commerce
Desenvolvedora Backend PHP especialista criando soluções para o ecossistema de beleza e e-commerce do Grupo Boticário. Desenvolvendo integrações, sistemas em tempo real e aplicações performáticas.
DTC E-Commerce Marketing Manager
DTC marketing manager owning full-funnel demand generation for a growing matching bridal-ring e-commerce business. Leading specialists, paid media, lifecycle marketing, CRO, promotions, and AI-enabled execution.
Hungarian Translator – eCommerce
Hungarian Translator translating and proofreading English marketing copy for an eCommerce marketing agency. Short-term remote project preserving meaning, format, and tone.
Hungarian Translator – eCommerce
Hungarian Translator adapting English marketing copy while preserving meaning, format, and tone. Short-term remote project requiring translation tools and meticulous proofreading.
Hungarian Translator – eCommerce
Hungarian Translator adapting eCommerce marketing copy from English while preserving meaning, format, and tone. Short-term remote project with proofreading and translation-tool use.
Hungarian Translator – eCommerce
Hungarian Translator translating and proofreading English marketing copy for an eCommerce marketing agency. Maintaining original meaning, format, and tone for a short-term project.
Hungarian Translator – eCommerce
Hungarian Translator translating eCommerce marketing copy from English to Hungarian. Proofreading and preserving original meaning, format, and tone on a one-week remote project.
Mid-level Shopify Frontend Developer
Shopify frontend developer building custom Store 2.0 themes for Swanky, a global ecommerce agency. Delivering performant solutions for ambitious brands and collaborating across disciplines.
E-Commerce Manager
E-Commerce Manager managing AYLASHES’ online shop for at-home beauty products. Maintaining products, campaigns, content, and customer-retention initiatives remotely within Germany.
Senior Director, Digital Experience and Channels
Senior digital leader owning WP Engine’s WordPress website and acquisition channels. Building measurable customer journeys across SEO, media, nurture, partnerships, and experimentation.
Dutch E-Commerce Consultant
Remote Dutch E-Commerce Consultant supporting customers by phone, chat, and email for a global brand. Resolving issues, updating customer systems, and improving service quality.
Senior Shopify Plus Developer
Senior Shopify Plus Developer scaling an Australian fine jewellery retailer’s high-volume Shopify Plus platform. Building integrations, optimizing performance, and modernizing storefront workflows.
Senior eCommerce Merchandising Specialist
Senior eCommerce Merchandising Specialist optimizing Amazon EU and US marketplaces. Improving listings, SEO, conversion, and AI-ready shopping experiences for Cimpress’s personalized products.
Bookkeeper, eCommerce
Bookkeeper managing daily accounting, reconciliations, inventory, and COGS for an eCommerce health and personal care company. Preparing financial reports and analysis for leadership.
DTC E-commerce Specialist
DTC e-commerce specialist optimizing Shopify storefronts for a growing personal care brand. Driving CRO, landing-page performance, and measurable online revenue growth.
Principal Product Manager, Consumer Digital Experience
Principal Product Manager owning Levi Strauss consumer engagement and personalization across digital channels. Building global roadmaps, experimentation, and AI-enabled infrastructure for markets worldwide.
Direct Response Copywriter – DTC E-Commerce
Direct response copywriter creating high-converting landing pages for a health and wellness DTC brand. Testing ad angles, CRO improvements, and copy performance across funnels.