Lead Funnel Architect – CRO Manager
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Job Description
Funnel Architect at Primest agency focusing on landing pages and conversion optimization through data-driven decisions. Working remotely with dynamic marketing experts to enhance online presence.
Responsibilities:
- Erstellung von Funnels und Landingpages: Entwicklung und Implementierung von Funnels und Landingpages mit Tools wie Clickfunnels, WebFlow und Heyflow.
- Conversion Optimierung: Planung und Durchführung von A/B-Tests für Landingpages und Funnels.
- Entwicklung und Umsetzung von Testplänen zur kontinuierlichen Verbesserung der Conversion-Rates.
- Verantwortlich für die stetige Steigerung der Conversion-Rates durch datengetriebene Entscheidungen.
- Tracking und Analyse: Sicherer Umgang mit gängigen Tracking-Tools und Trackern.
- Technisches Verständnis von Tracking-Technologien und eigenständige Implementierung dieser.
- Analyse von Leistungskennzahlen und Ableitung von Optimierungsmaßnahmen.
- Technische Implementierung: Grundverständnis von HTML, CSS und JavaScript zur Anpassung und Fehlerbehebung von Funnels und Landingpages.
- Eigenständiges Einbauen und Anpassen von Tracking-Codes und Skripten.
- Strategisches Denken: Das große Ganze im Blick behalten und strategische Ansätze zur Performance-Optimierung entwickeln.
- Zusammenarbeit und Kommunikation: Enge Zusammenarbeit mit dem Team aus Online-Marketern, Media Buyern, Programmierern und Designern.
- Effektive Kommunikation der Testergebnisse und Optimierungsstrategien.
- Grundfähigkeiten im Copywriting zur Unterstützung der Funnel-Erstellung.
- Kenntnisse in Automatisierungen mit Tools wie Make, Zapier und ähnlichen Plattformen.
Requirements:
- Mehrjährige praktische Erfahrung im Aufbau und der Optimierung von Funnels und Landingpages.
- Tiefgehende Kenntnisse in Clickfunnels, WebFlow, Heyflow sowie in der Nutzung von Tracking-Tools.
- Technisches Verständnis von Tracking-Technologien und Fähigkeit zur eigenständigen Implementierung.
- Grundkenntnisse in HTML, CSS und JavaScript.
- Hervorragendes Zahlenverständnis und Fähigkeit zur Analyse von Daten zur Optimierung von Conversion-Rates.
- Fähigkeit, das große Ganze im Blick zu behalten und strategische Entscheidungen zu treffen.
- Absoluter A-Player mit 100%igem Engagement für die Aufgaben und Ziele der Agentur.
- Perfekte Deutschkenntnisse in Wort und Schrift.
Benefits:
- Flexibles Arbeiten: Remote-Arbeitsplatz mit flexiblen Arbeitszeiten.
- Attraktives Grundgehalt mit leistungsabhängigem variablem Anteil.
- Zusammenarbeit mit einem erfahrenen und dynamischen Team aus Online-Marketing-Experten.
- Möglichkeiten zur persönlichen und fachlichen Weiterentwicklung innerhalb der Agentur.
- Moderne Tools und Ressourcen zur Unterstützung Ihrer Arbeit.
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