Lead Marketer, NAM Upmarket Strategy
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Job Description
Lead marketer building integrated digital, field, executive, and ABM campaigns for HubSpot’s AI-powered customer platform. Driving US upmarket pipeline, revenue, and iMRR through data, AI, and cross-functional execution.
Responsibilities:
- Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels to drive pipeline and revenue
- Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization
- Develop paid, earned, and owned media channel strategies aligned to audience, industry, competitive, and customer lifecycle priorities
- Recruit and manage executive speakers, customer advocates, and industry experts
- Create AI-enabled campaign playbooks and improve reach, experimentation, and answer-engine visibility
- Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery
- Manage program budgets, evaluate trade-offs, and optimize investment based on business performance
- Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting, align execution, and accelerate pipeline
- Present campaign performance, risks, and recommendations to senior stakeholders
- Build cross-functional relationships while prioritizing, challenging, and navigating competing requests
- Own Net New and Install-Base pipeline targets and iMRR contribution from field and integrated programs
Requirements:
- Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment
- Proven success building integrated digital and field marketing programs that generate pipeline and revenue
- Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models
- Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness
- Strong analytical skills and ability to translate performance data into business recommendations
- Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives
- Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity
- Commitment to demonstrating HubSpot’s HEART values
Benefits:
- Annual cash compensation range of $114,000–$182,000 USD
- Potential eligibility for on-target commission in eligible roles
- Potential eligibility for annual bonus targets under HubSpot’s bonus plan
- Potential eligibility to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
- Potential eligibility for overtime pay in some roles
- Remote work
- Flexibility and connection-focused work environment
- Accommodations or assistance for disabilities and alternative travel arrangements when needed
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