Lead Marketing Automation
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Job Description
Lead Marketing Automation for Hily app at appflame, focusing on growth through automation and process optimization. Collaborate with cross-functional teams to enhance user experiences.
Responsibilities:
- Identify and unlock growth opportunities through marketing automation, process optimization, and data-driven insights
- Build and scale marketing automation processes from scratch, reducing manual work and operational costs
- Design, implement, and continuously improve MarTech solutions: workflows, integrations, and productivity tools for marketing teams
- Establish and maintain a structured experimentation and A/B testing framework to accelerate learning and impact
- Act as a connector between Marketing, Product, Analytics, and Engineering, translating business goals into clear technical tasks and outcomes
Requirements:
- Have 3+ years of experience building and scaling operational systems (automation, workflows, integrations, experimentation) in a digital product environment, working closely with engineering and analytics teams
- Are highly autonomous and comfortable taking full ownership without constant guidance
- Enjoy building processes from scratch and turning chaos into scalable systems
- Think systemically: you see the full picture, dependencies, and trade-offs — not just isolated tasks
- Can connect strategy with execution and explain your reasoning clearly to both technical and non-technical stakeholders
- Hands-on marketing experience and understand how acquisition, creatives, analytics, and product impact each other (will be an advantage)
- Experience building or scaling marketing systems, workflows, or teams (will be an advantage)
- Familiarity with no-code/low-code tools, analytics platforms (will be an advantage)
- Strong collaboration skills with product, analytics, user acquisition and creative teams (will be an advantage)
Benefits:
- Powerful social package and fair compensation
- Well-established processes and no barriers to growth within the company
- Meaningful and useful products, created not just for shareholders to earn money
- Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices
- The ability to implement your own ideas, not the feeling of a cog in the system
- Involvement in Ukrainian products that compete with the world's best players
- Work with the global market and a huge audience
- Transparent evaluation of work based on personal performance indicators
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