Lead Marketing Automation
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Job Description
Lead Marketing Automation at appflame, driving growth through marketing automation and collaboration across teams. Responsible for scalable systems and data-driven insights in a global context.
Responsibilities:
- Identify and unlock growth opportunities through marketing automation, process optimization, and data-driven insights.
- Build and scale marketing automation processes from scratch, reducing manual work and operational costs.
- Design, implement, and continuously improve MarTech solutions: workflows, integrations, and productivity tools for marketing teams.
- Establish and maintain a structured experimentation and A/B testing framework to accelerate learning and impact.
- Act as a connector between Marketing, Product, Analytics, and Engineering, translating business goals into clear technical tasks and outcomes.
Requirements:
- 3+ years of experience building and scaling operational systems (automation, workflows, integrations, experimentation) in a digital product environment, working closely with engineering and analytics teams.
- Highly autonomous and comfortable taking full ownership without constant guidance.
- Enjoy building processes from scratch and turning chaos into scalable systems.
- Think systemically: see the full picture, dependencies, and trade-offs — not just isolated tasks.
- Connect strategy with execution and explain reasoning clearly to both technical and non-technical stakeholders.
- Will be an advantage: hands-on marketing experience, understanding how acquisition, creatives, analytics, and product impact each other.
- Experience building or scaling marketing systems, workflows, or teams.
- Familiarity with no-code/low-code tools, analytics platforms.
- Strong collaboration skills with product, analytics, user acquisition, and creative teams.
Benefits:
- Powerful social package
- Fair compensation
- Comfortable conditions for implementation of ideas
- Transparent evaluation of work based on personal performance indicators
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