Lead Product Marketing Manager
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Job Description
Lead go-to-market strategy and relaunches for Two Six Technologies’ cybersecurity hardware and software products. Position offerings for government and DoD buyers.
Responsibilities:
- Own positioning, messaging, and marketing strategy for assigned cybersecurity products
- Lead a full relaunch motion, including refreshed narrative, campaign strategy, and execution sequencing
- Analyze the competitive landscape, buyer personas, and market trends
- Partner with product and engineering teams to translate technical capabilities into market-relevant messaging
- Build sales enablement materials and stay close to the field to assess messaging resonance
- Brief and direct the content team on creative needs supporting the go-to-market plan
- Develop a deep understanding of how government and DoD buyers evaluate, procure, and adopt new technology
Requirements:
- 6+ years of product marketing experience
- Track record of owning go-to-market strategy for a specific product
- Experience designing channel enablement programs for government resellers
- Experience training partner field representatives
- Ability to translate complex technical and compliance requirements into turnkey co-selling materials
- Strong written and strategic skills
- Operational ability to execute a launch end-to-end
- Ability to operate independently as strategic and tactical owner of a product line
- Familiarity with data security or cybersecurity
- Active security clearance is not required, but can be beneficial
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement benefits
- Paid leave
- Tuition assistance
- Professional development
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