Licencing & Retail, Senior Manager – Retail & Planning
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Job Description
FIFA freelancer managing retail and ecommerce accounts, assortment planning and product development. Coordinating licensed sports merchandise launches, marketing campaigns and stakeholder projects.
Responsibilities:
- Manage assigned FIFA retail and ecommerce accounts across product and marketing activities
- Contribute strategic input to FIFA retail strategy to drive sales, revenue and the consumer journey
- Manage merchandising, product, logistics, operational matters and royalty reporting for assigned retail accounts
- Plan and manage product assortment and buying for FIFA retail channels with retail operators and the licensing team
- Identify product opportunities and drive product development with licensing managers
- Coordinate product collection releases, promotions, storytelling, marketing campaigns and consumer engagement initiatives
- Own and plan product rollout and marketing calendars for FIFA retail channels
- Manage licensing and retail projects, including DTR projects
- Support management of FIFA licensees regarding retail opportunities and needs
- Work with the L&R controller to measure and track projects, support data-based decisions, and ensure financial remunerations are accurately recorded, processed and invoiced
- Oversee market benchmarking and monitor unauthorized FIFA IP product and retail activities
- Support the team lead in retail-related RFP processes
Requirements:
- Minimum 5 years’ experience in a similar or related role
- Experience in assortment planning or buying across DTC/retail & ecommerce
- Experience in sports, sports related or sport licensing environments
- Project management experience is an asset
- Demonstrable experience in retail marketing is an asset
- Understanding of retail operations, logistics, innovation and technical developments is an asset
- Extremely proficient in Word / PowerPoint
- Advanced Excel skills
- Experience working with planning tools, including project management, and systems is a plus
- Understanding of ecom systems (e.g. Shopify) is a plus
- Fluent in English; proficiency in any other language is an asset
- Solid knowledge of the retail and ecommerce landscape and sports licensed business and its key players
- Experience working with systems that direct and inform work streams and stakeholder management
- Excellent networking and communication abilities with strong stakeholder consultation skills
- Willingness to travel when required
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