Life Cycle Marketing Manager, HubSpot
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Job Description
Life Cycle & HubSpot Marketing Manager creating engaging marketing strategies for a family law firm. Overseeing HubSpot operations and lifecycle marketing to improve client conversion rates.
Responsibilities:
- Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement.
- Design and maintain segmented nurture sequences and workflows.
- Serve as the primary marketing owner of HubSpot, responsible for: contact properties, lifecycle stages, and lead status definitions.
- Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager.
- Define the tracking and data requirements needed for lifecycle reporting in HubSpot.
- Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components.
- Success in the role will be measured by a combination of outcomes, which include, but are not limited to: Lead a Consult Conversion Rate, Time from Lead to First Follow-Up, etc.
Requirements:
- 6+ years of experience in email marketing, marketing automation, or CRM operations.
- Bachelor’s degree is required.
- Hands-on experience managing HubSpot Marketing Hub (or a comparable automation platform) at an admin or power-user level.
- Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
- Demonstrated success improving conversion rates or pipeline through email and automation.
- Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
- Experience collaborating closely with content, development/web teams, and operations.
- Knowledge of email deliverability best practices and compliance requirements.
- High level knowledge and experience working with the Microsoft Suite of products such as Word, Excel, PowerPoint; Adobe; and Zoom Conferencing Technology.
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development
- Work from Anywhere -- eligible after 6 months
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