Senior Marketing Integrations Technology Specialist
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Job Description
Senior Marketing Integrations Technology Specialist managing the martech stack for ezCater, ensuring data flows and system reliability. Collaborate with Data, Platform, Engineering, Product, and Analytics teams.
Responsibilities:
- Design and govern martech architecture, integrations, and data flows.
- Configure, maintain, and assist in implementing integrations across HubSpot, Iterable, Salesforce, CDP (ActionIQ), enterprise data hub (Snowflake), web tools, and ad/digital platforms, using native connectors, APIs, and tools like webhooks, reverse‑ETL, and low‑code automation (e.g., Zapier, Hightouch).
- Design and support integrations for SMS and mobile/app data, ensuring device IDs, push tokens, in‑product events, and messaging events flow into the right platforms for push and product messaging, as well as sending and receiving marketing SMS in a compliant way.
- Partner with cross-functional teams to wire new marketing data from core data tables to our marketing platforms so campaigns and experiments have the data they need.
- Develop a deep understanding of how marketing teams use data across channels in an effort to help design the right data schemas, attributes, and transformations needed to activate complex cross‑channel campaigns.
- Govern martech data mappings and shared definitions for how marketing data moves across the tech stack, maintaining clear systems of record and consistent field/value definitions for attributes shared across platforms.
- Support light web development and experimentation work in partnership with Web and Digital Operations, including updating WordPress templates/pages, configuring and integrating web forms, and implementing A/B tests or experiments — with a focus on instrumenting events and connecting web data into analytics and marketing platforms to unlock richer data flows and reporting.
- Monitor reliability, uptime, and data quality for marketing systems.
- Set up and maintain monitoring, alerts, and runbooks for key integrations and data flows (e.g., sync failures, unusual drops in volume, schema changes), partnering with Data teams on logs and status pages where available.
- Proactively identify and resolve integration issues impacting campaign execution, audience availability, or reporting; drive root‑cause analysis and document fixes.
- Enable Marketing and cross‑functional partners.
- Translate marketing and GTM use cases into clear technical requirements for integrations and data flows.
- Collaborate with Campaign Operations, Digital Operations, and Data Operations to ensure they have the events, fields, and audiences needed for lifecycle journeys, promos/loyalty, ABM, and web experiments.
- Create lightweight documentation (diagrams, runbooks, “how it works” pages) so other MOTA teammates and stakeholders can understand system behavior without guesswork.
- Assist with day‑to‑day technical administration and for key marketing platforms within the Data Integrations & Technology Operations remit (e.g., managing API credentials, connection health, and integration configuration).
Requirements:
- 5+ years of experience in marketing operations, martech, data integration, or similar technical GTM systems roles, ideally in a B2C, B2B, or B2C2B environment.
- Hands-on experience integrating and administering marketing and GTM platforms such as marketing automation/journey tools (Iterable or similar), CRM (HubSpot and/or Salesforce), or ad/digital tools.
- Comfort working with APIs, webhooks, and integration tooling (e.g., reverse‑ETL, low‑code automation) to connect systems that don’t integrate natively.
- A systems‑thinker mindset: you enjoy mapping data flows, understanding schemas, and defining standards that make complex stacks more coherent for everyone.
- Strong collaboration skills and the ability to partner with Engineering, Data Tech, Product, Analytics, and non‑technical marketers, translating between business outcomes and technical requirements.
- Experience with web and experimentation tools such as WordPress (or similar CMS), web form builders, and A/B testing or experimentation platforms, and an understanding of how to integrate them into the broader martech and analytics stack.
- High attention to detail, a love of process and documentation, and comfort owning technical work.
- Experience with warehouse‑centric architectures.
- Familiarity with CDP, ABM, or app/event tracking implementations and the data they expose for marketing.
- Basic SQL, Python, or similar to inspect and troubleshoot data issues.
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.
Benefits:
- Health/dental/FSA
- 401K with ezCater match
- 12 paid holidays
- Flexible PTO
- Stock options
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
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