Brand Lead – Global Rare Diseases, Endo Metabolic
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Job Description
Brand Lead driving the global brand strategy for Endo Met portfolio at Chiesi. Leading marketing initiatives and ensuring compliance while collaborating with cross-functional teams.
Responsibilities:
- Reporting to the Endo Met Global Portfolio Strategy Head, this leadership role will take responsibility for leading the development of global brand strategy and own the commercial tactical plan for implementation across the EU and International
- Responsible for shaping, implementing and monitoring marketing strategies within the Endo Met portfolio
- Building and executing the most competitive insight driven brand strategy in partnership with cross functional partners
- Co-leads the Lomitapide core team and contributes as appropriate to optimize strategies, create and drive product launches and life cycle management
- Responsible for leading the development of the global brand strategic plan
- Owns the EU & International commercial tactical plan for implementation across geographies
- Ensures brand strategies and tactical plans are efficiently and effectively cascaded and implemented at affiliate level
- Provide support and guidance to affiliates related to the brands assigned (promotional material, trainings, special projects, events)
- Provide needed commercial perspective on key marketing decisions such as optimal positioning and messaging to differentiate in the marketplace
- Translates the science into marketing initiatives which change the lives of patients
- Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research
- Develop strong customer, market and therapeutic area knowledge, and expertise
- Establish strong Key Opinion Leaders relationships
- Provides positive leadership and productive influence across the organization
- Sets the tone and priorities for the brands
- Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance
- Raises the bar and is never satisfied with the status quo
- Embraces the ideas of others, nurtures innovation and manages innovation to reality
- Ensure strict compliance of all marketing activities/materials to both company standards (SOPs) and the ABPI Code of Practice
- Comply with the Company Code of Ethics
Requirements:
- University degree in Science and/or degree in Marketing
- 5-plus years of progressively responsible marketing and/or other relevant commercial experience in a pharmaceutical or biotechnology environment
- Fluent English
- Ability to work independently and collaboratively, as required, in a fast-paced, entrepreneurial, team environment
- Demonstrates strong cross functional and cross geographical influence and leadership without authority capability
- Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives
- Strategic mindset
- Scientific aptitude
- Emotional intelligence
- Attention to detail
- Financial acumen and awareness
- Rare disease marketing experience a plus
- Digital marketing experience a plus
- Prior global or regional experience preferred
Benefits:
- Comprehensive healthcare programs
- Work-life balance initiatives
- Robust relocation support
- Flexible working arrangements
- Remote work options
- Tax assistance services for foreign colleagues
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