Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager responsible for executing marketing campaigns across email, SMS, and push for a veterinary telemedicine company improving pet health.
Responsibilities:
- Build and execute lifecycle campaigns across email, SMS, and push using Iterable
- Own day-to-day execution of key lifecycle moments including:
- Onboarding & early engagement
- Feature education & adoption
- Preventative care reminders
- Retention, renewal, and win-back programs
- Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail
- Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)
- Support experimentation through A/B testing of subject lines, content, timing, and segmentation
- Help document and improve lifecycle best practices, templates, and processes as the program scales
Requirements:
- 3–4 years of lifecycle or CRM marketing experience
- Hands-on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)
- Strong understanding of triggered messaging, segmentation, and personalization
- Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)
- Extremely detail-oriented with strong QA instincts
- Clear, empathetic writing style with an ability to simplify complex ideas
- Ability to manage multiple campaigns at once in a fast-moving environment
- A bias toward action — you’d rather ship, learn, and improve than over-polish
- Nice to Have:
- Experience in subscription, healthcare, or consumer services
- Familiarity with experimentation frameworks and lifecycle measurement
- Basic HTML knowledge for email troubleshooting
- Experience working closely with product or CX teams
Benefits:
- Competitive compensation and equity package
- Health, dental, and vision insurance
- Flexible PTO
- The chance to make a meaningful impact on pets (and their people)
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