Lifecycle Marketing Manager – Invoicing Solutions
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Job Description
Lifecycle Marketing Manager driving initiatives for customer engagement and revenue growth at EverPro. Leading cross-functional collaboration and data-driven decisions to enhance customer journey and experience.
Responsibilities:
- Own lifecycle experience direction for assigned journeys, segments, or initiatives
- Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
- Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
- Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
- Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
- Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
- Prioritize initiatives based on potential impact, customer value, and feasibility
- Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
- Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
- Own execution of complex lifecycle and growth-related initiatives within assigned scope
- Monitor lifecycle performance using shared measurement frameworks
- Design and run experiments to test new approaches and optimize outcomes
- Act as an informal advisor to peers on lifecycle best practices and customer engagement
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
- Experience owning customer journeys tied to business outcomes, not just channel execution
- Strong analytical and quantitative skills, with experience using data to inform decisions
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience working in B2B SaaS or Product-Led Growth (PLG) environments
- Nice to Have / Bonus Experience
- Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
- Exposure to feature adoption, monetization, or payments-related initiatives
- Experience partnering closely with Product and Product Marketing teams
- Comfort with directional impact modeling or customer economics
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match
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