Linkbuilding, Off-page SEO Manager
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Job Description
Linkbuilding/Offpage-SEO Manager at Löwenstark developing SEO and PR strategies for clients. Researching topics and creating content to enhance digital presence while collaborating with media representatives.
Responsibilities:
- You research a wide range of topics and ideally write press releases, editorial content and other PR formats yourself in a clear, engaging and audience-appropriate style.
- You proactively reach out to journalists, editorial teams and media professionals to strategically and sustainably place our clients in relevant media outlets.
- You create well-founded link plans, continuously research new potential link sources and evaluate them for quality, relevance and sustainability.
- You develop cross-channel campaign and content concepts that consider clients’ SEO & GEO objectives as well as PR and brand aspects.
- You conduct backlink analyses and backlink audits: you analyze existing link profiles, identify potential, detect toxic or unnatural links and derive concrete recommendations for action.
- You analyze competitor backlink profiles (link sources, content formats, placement logic) and translate the insights into realistic and scalable linkbuilding measures.
- You produce meaningful reports, analyze results and confidently present your findings to colleagues and clients.
Requirements:
- You hold a degree or comparable vocational training with a focus on communication, marketing, business or a related field.
- You have already gained initial practical experience in PR, link marketing or adjacent areas.
- You are strong in communication and present yourself confidently and professionally to clients, partners and media contacts.
- You have a keen interest in current topics and developments such as GEO and a genuine enthusiasm for press relations and digital communication.
- You work proactively and independently and are not afraid of direct outreach.
- You demonstrate a structured, analytical and solution-oriented way of working.
- You enjoy creative work, have strong media literacy and keep an overview even when handling multiple projects.
- You are a team player, open to feedback and enjoy professional exchange with your colleagues.
- You have very good German and confident English skills, both written and spoken.
Benefits:
- High flexibility: flexible working hours and location (throughout Germany) plus 30 days of annual leave.
- Annual employee reviews to support your professional and personal development.
- Monthly credit for tax-free benefits with a selection of different providers, e.g. Rossmann, H&M, REWE and more.
- Regular digital and in-person meetups and a great team spirit.
- Work in a broadly positioned digital agency with long-term prospects.
- Open and constructive collaboration in a respectful company culture.
- From soft drinks and chocolate to a fresh fruit basket – our offices leave nothing to be desired!
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