Manager, Field Marketing
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Job Description
Field Marketing Manager responsible for collaborating with teams to drive revenue and executing marketing initiatives. Focusing on local and regional business objectives in the hospitality industry.
Responsibilities:
- This role drives property-level revenue through marketing plans that address local and regional business objectives, collaborating closely with corporate and hotel teams such as Sales, Revenue Management and Digital.
- This role also helps to identify revenue-making opportunities and helps executes promotions and programming in the field for designated hotels.
- Integrated marketing with digital media, including comfort navigating analytics across media types, is vital.
- Understands the business needs, competitive environment and challenges for their designated hotels and guides the development of localized, digital marketing objectives, strategies, tactics, measurement and continual analysis.
- Acts as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance.
- Assists the brand, loyalty, partnership and digital teams with the communication of corporate initiatives to the field to ensure maximum participation.
- Develops annual digital marketing plans that serve to maximize hotel revenue production and guest engagement initiatives.
- Provides consultation for hotel openings and renovations that will maximize business performance.
- Counsels hotels on managing Hyatt preferred marketing agencies and suppliers.
- Provides regular reporting and insights on marketing initiatives.
- Ability to travel up to 25%
Requirements:
- 6+ years of marketing and developing integrated plans for a global brand
- Digital campaign management, including understanding the fundamentals of Search, Paid Meta, and SEO content optimization strategies
- Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment
Benefits:
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule and location
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
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