Manager, Marketing – Digital Engagement
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Job Description
Manager of Marketing & Digital Engagement supporting Cure HHT's mission by executing digital marketing strategies. Ensures effective communication across platforms to inspire community engagement and fundraising efforts.
Responsibilities:
- **Key Responsibilities**
- **Digital Marketing & Campaign Execution**
- Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals.
- Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
- Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives.
- Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans.
- Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels.
- **Analytics, Data, and Optimization**
- Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
- Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization decisions led by senior marketing leadership.
- Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
- Support the development and maintenance of marketing performance dashboards by preparing data, reports, and summaries for leadership review.
- **Website & Email Management**
- Manage day-to-day website updates and content publishing in alignment with brand standards and strategic direction.
- Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
- Execute email marketing campaigns, list management, and automation in alignment with approved strategy and messaging frameworks.
- Ensure all digital content follows accessibility and brand standards.
- **Cross-Functional Collaboration & Support**
- Partner with the Sr. Manager, Content & Brand Strategy to deploy storytelling content through digital channels and social campaigns.
- Support the Manager, Patient Education & Events, and Sr. Manager, Community Engagement by promoting programs, webinars, and events through integrated digital and print campaigns.
- Collaborate with Philanthropy and program teams to align digital execution with campaign timelines and messaging direction.
- Maintain an organization-wide content calendar in partnership with the Sr. Manager, Content & Brand Strategy.
- **Systems, Tools, and Vendor Management**
- Manage assigned vendor relationships in alignment with approved scopes of work and budgets.
- Identify system needs and provide recommendations for tools or enhancements for leadership review and approval.
- **Continuous Improvement**
- Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
- Test and pilot approved digital tactics to improve engagement and conversions.
- Regularly review KPIs to identify opportunities for innovation and growth.
Requirements:
- **Qualifications**
- **Required**
- Bachelor’s degree in Marketing, Communications, or related field
- 3–5 years of experience in digital marketing, preferably in a nonprofit or healthcare setting
- Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms
- Strong analytical skills and ability to interpret data into actionable insights
- Proven ability to manage multiple campaigns simultaneously with precision and deadlines
- Excellent written and verbal communication skills
- **Preferred**
- Experience managing SEO strategy
- Familiarity with Salesforce or similar CRM platforms
- Experience supporting online fundraising or advocacy campaigns
- Understanding of accessibility and compliance best practices
- Experience working with a Project Management Tool such as Asana
Benefits:
- **Compensation and Benefits**
- Cure HHT offers a competitive salary benchmarked for our size nonprofit, commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization.
- **Equal Opportunity Statement**
- Cure HHT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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