Manager, Medicaid Market Research, Competitive Analysis
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Job Description
Medicaid market research manager guiding Aetna’s health-plan capture and proposal strategy. Translating competitor and customer intelligence into winning proposal insights.
Responsibilities:
- Direct in-depth market, customer, and competitor research to support capture strategy and proposal development
- Curate market intelligence on customer and competitor programs, weaknesses, innovations, and performance
- Develop actionable insights informing strategic decision-making, customer-centric approaches, and organizational growth
- Collaborate with the Capture Director, business partners, consultants, capture leadership, proposal teams, and other stakeholders
- Develop research reports, customer and competitor analyses, capture workshop deliverables, and other opportunity deliverables
- Design and execute research studies; review and assess market data; translate findings into data-driven market strategies
- Interpret and adapt strategic concepts to instruct or coach business partners and consultants
- Organize and maintain research outputs and source materials in SharePoint for proposal writers and stakeholders
- Synthesize research findings into reports, presentations, and dashboards for stakeholders from junior roles to senior executives
- Track project progress and ensure timely completion of deliverables and milestones
- Direct proposal team members by providing insights, recommendations, and intelligence for content development
- Work independently with limited direction and support capture planning, stakeholder engagement, and strategic proposal activities
Requirements:
- 5+ years of experience in Medicaid Managed Care
- 5+ years of specialized experience in market research, competitive intelligence, or strategic analysis
- Experience developing competitor analyses and actionable insights
- Experience creating PowerPoint presentations that transform detailed research into clear, well-organized slides supporting executive decision-making
- Strong organizational and analytical skills with experience managing multiple projects and shifting priorities under tight deadlines
- Proven project management skills and track record of meeting milestones in fast-paced environments
- Excellent verbal and written communication skills, including translating research into strategic recommendations
- Experience communicating effectively with technical and non-technical organizational levels
- Proficiency in Microsoft Word, Excel, and SharePoint
- Advanced proficiency with Microsoft PowerPoint
- Willingness and ability to travel up to 25%
- Bachelor’s degree or equivalent work experience
Benefits:
- CVS Health bonus, commission or short-term incentive program in addition to base pay
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources supporting physical, emotional, and financial well-being, based on eligibility
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