Market Manager
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Job Description
Market Manager handling execution of strategic initiatives in Western MA market for a distilled spirits/wine supplier company. Managing distributor sales teams and driving brand objectives across accounts.
Responsibilities:
- The Market Manager will be responsible for the execution of company on-and off- premise strategic initiatives throughout the Western MA market.
- Managing distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
- Training distributor salespeople, observing competitive market activity and evaluating distributor execution against our initiatives
- Supporting District Manager-Direct report
- Meet with key on-and off- premise accounts within assigned area to develop strong working relationships
- Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
- Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities
- Execute product seminars at accounts and with the distributor sales teams
- Provide National Account Mandate compliance updates as they are required
- Stay informed of customer and consumer trends
- Maintain calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications & manage third-party promotional company activity - execute brand trainings with staff
- Provide monthly market activity report to District Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
- Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
- Review programs and execution updates with distributor management
- Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
- Special projects such as verifying pricing and or distribution at on-and off- premise accounts
Requirements:
- Bachelor’s degree in Business Administration, Management, Marketing or related field; may consider equivalent experience for education
- Five (5) plus years’ work-related experience in distilled spirits/wine supplier industry
- Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
- Good managerial and effective presentation skills
- Strong oral and written communication skills
- Excellent interpersonal skills
- Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint
- Valid Driver’s License Required
Benefits:
- Paid Vacation
- 11 Paid Holidays
- Health, Dental & Vision eligibility from day one
- FSA/HSA
- 401K match
- EAP
- Maternity/Paternity Leave
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