Webflow Guru, Website Manager
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Job Description
Webflow website manager building and optimizing Veracode’s application risk management website. Owning migrations, conversion paths, analytics, SEO, integrations, and enterprise website operations.
Responsibilities:
- Build and refine responsive Webflow pages, CMS collections, reusable components, templates, and interactions
- Maintain scalable site structure and styling conventions
- Translate Figma designs into polished Webflow experiences
- Extend the brand through typography, spacing, layout, imagery, motion, and responsive behavior
- Own the website roadmap and daily website function
- Turn marketing and sales goals into practical plans and follow work through implementation and measurement
- Lead the in-progress WordPress-to-Webflow migration
- Validate CMS structure, content migration, redirects, search visibility, tracking, forms, integrations, and launch readiness
- Resolve post-launch issues
- Improve navigation, landing pages, calls to action, forms, and conversion paths
- Use GA4, Google Tag Manager, search data, heatmaps, and testing tools to identify opportunities
- Recommend, implement, and measure website changes affecting qualified conversions and pipeline
- Partner with SEO and content teams on technical SEO, site architecture, crawlability, metadata, structured data, and discoverability across traditional and AI-powered search
- Build and troubleshoot custom HTML, CSS, JavaScript, and third-party integrations
- Partner with marketing operations on Marketo forms, Salesforce lead flow, and tracking
- Improve accessibility, page speed, and Core Web Vitals
- Evaluate Webflow ecosystem capabilities, AI-assisted development workflows, automation, personalization, and experimentation tools
- Maintain publishing standards, permissions, documentation, QA, and content governance
- Set requirements for agency partners and evaluate their work
Requirements:
- Deep, recent Webflow design and development experience is required
- Advanced, recent Webflow expertise building and maintaining sophisticated production websites
- Experience owning large B2B websites with hundreds of pages, multiple stakeholders, ongoing campaigns, and complex content and integration needs
- Strong design and development skills, including modern visual craft and careful execution
- Ability to extend a design system, build new layouts, and write and debug HTML, CSS, and JavaScript
- Substantial hands-on experience in a large website migration, including redirects, content validation, SEO preservation, integrations, and launch QA
- Understanding of B2B buyer journeys, lead generation, conversion optimization, and marketing and sales outcomes
- Analytical problem-solving skills
- Resourcefulness and ownership
- Clear, collaborative communication with creative, content, SEO, demand generation, marketing operations, IT, and sales teams
- Experience with Webflow Enterprise, B2B SaaS or cybersecurity websites, Marketo and Salesforce integrations, and AI-enabled website tools is especially valuable
- Portfolio with live Webflow websites and a brief explanation of personal contribution
Benefits:
- Veracode never asks candidates to pay for their own hardware
- Comprehensive interview process involving the recruitment team and hiring managers
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