Marketing Assistant
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Job Description
Marketing Assistant ensuring successful execution of marketing campaigns aligning with marketing objectives. Supporting growth through digital strategy and collaboration with Marketing Specialist.
Responsibilities:
- Assist in developing marketing campaigns, brand/blog collateral, and content marketing (weekly news alerts, monthly webinars, website blogs).
- Follow processes for consistent brand delivery by using message frameworks, visual assets, key terminology, and accurate data.
- Summarize marketing metrics and performance scorecards.
- Collaborate with Marketing Specialist/CMO to support growth through content marketing and demand generation strategies.
- Utilize the strategic events calendar to increase awareness among new prospects and accelerate existing opportunities.
- Prepare desktop competitive research reports.
- Work closely with Marketing Specialist and web agency to optimize website content.
- Support the centralized marketing calendar with spotlight articles, social media, email campaigns, and industry white papers.
- Coordinate marketing collateral, merchandise, promotion collateral, and other sales materials development.
- Assist Marketing Specialist with background research for marketing initiatives (e.g., Teachers Initiative).
Requirements:
- Bachelor’s degree in Marketing, Communications, Advertising, or related field.
- 1-2 years marketing, consulting, and/or agency experience preferred.
- B2B marketing experience.
- Market research and analytics experience.
- Graphic design skills: Adobe InDesign, Photoshop, Illustrator.
- Experience with content management systems (CMS), preferably WordPress.
- Content marketing experience (social media, blogs, LinkedIn, Twitter, etc.).
- Strong writing, editing, proofreading, and research skills.
- Project management experience is a plus.
- Proficiency in MS Office, especially Excel and PowerPoint.
- Team player capable of collaborating across teams to execute campaigns.
- Goal-oriented, detail-oriented, organized.
- High English language proficiency.
- Experience with HubSpot or other CRM systems.
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