Marketing Automation Specialist, Marketo Experience
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Job Description
Marketing Automation Specialist at QAD responsible for MarTech administration and campaign execution. Ensuring efficient marketing processes and tracking campaign performance in a SaaS environment.
Responsibilities:
- The Marketing Automation Specialist is responsible for the technical administration, optimization, and integration of the company's marketing technology (MarTech) stack.
- This role ensures marketing processes are efficient, scalable, and compliant, and that campaign performance is accurately tracked and reported to drive data-driven decision-making and maximize marketing ROI.
- Implement and execute digital marketing campaigns, including email sends, paid media tracking, and landing page deployment, ensuring technical setup, tracking, and adherence to established governance protocols.
- Collaborate with Marketing, Sales, IT, and Finance to align operational efforts with business goals and ensure effective lead handoffs and reporting consistency.
Requirements:
- 3+ years of experience in Marketing Operations, Marketing Technology, or a similar data-centric role.
- Strong, hands-on experience as an administrator of a leading Marketing Automation Platform (Marketo admin experience is necessary).
- Experience managing and integrating MarTech systems with a CRM (Salesforce proficiency experience is necessary).
- Proficient in data analysis and reporting, capable of working with large data sets, defining KPIs, and building performance dashboards.
- Highly organized, process-driven, exceptional attention to detail, and excellent written and verbal communication skills.
Benefits:
- Your health and well being are important to us at QAD.
- We provide programs that help you strike a healthy work-life balance.
- Opportunity to join a growing business, launching into its next phase of expansion and transformation.
- Collaborative culture of smart and hard-working people who support one another to get the job done.
- An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or Hierarchy.
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