Marketing Automation Specialist
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Job Description
Senior Marketing Automation Specialist overseeing outbound and lifecycle messaging for B2B and B2C audiences. Collaborating with teams to optimize email, CRM, and SMS campaigns for measurable results.
Responsibilities:
- Build and maintain outbound lists and enrichment workflows using Clay
- Launch, manage, and optimize cold email campaigns in Instantly
- Own inbox health, deliverability, warm-up, and reply categorization
- Sync replies, outcomes, and lifecycle stages into HubSpot
- Continuously test messaging by segment, persona, and intent
- Build segmented audiences across lead, prospect, and customer stages
- Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
- Manage compliance, suppression logic, and list hygiene
- Use HubSpot Marketing Hub and/or Mailchimp
- Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
- Experience with platforms such as Twilio or similar is a strong plus
- Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
- Share outbound insights to inform social and content strategy
- Partner with leadership on ICPs, testing priorities, and iteration
Requirements:
- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
- Direct experience executing (not just overseeing) email and CRM campaigns
- Experience supporting both B2B and B2C audiences
- Strong understanding of deliverability, segmentation, and channel tradeoffs
- Clear written communicator with a bias toward execution
- Comfortable operating with high-level direction in a fast-moving environment
Benefits:
- Competitive compensation
- Flexible, fully remote work environment
- Opportunity to directly influence pipeline and revenue
- Close collaboration with strategy, social, and GTM leadership
- Exposure to modern outbound, CRM, and AI-enabled workflows
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