Marketing Content Strategist – B2B
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Job Description
Content Strategist leading B2B marketing content lifecycle for immersive learning leader. Collaborating with teams to create engaging content that drives leads and aligns with mission.
Responsibilities:
- Collaborate with product marketing, sales, and customer success to create, enhance, and distribute content that addresses audience pain points, industry challenges, and solutions
- Adapt existing content (e.g., blog posts, white papers, webinars) into demand-focused assets, including email sequences, social media posts, and landing pages
- Collaborate with cross-functional teams to ensure content aligns with marketing campaigns and product launches
- Provide editorial direction and training on best practices to ensure content consistency and optimization across platforms
- Perform keyword research and develop SEO-friendly content strategies to increase organic reach and visibility
- Develop and refine a social media strategy tailored to engage B2B audiences
- Oversee the distribution of content across social media platforms
- Use data to adjust content strategy and improve performance, measuring success in terms of lead generation, reach, and engagement metrics
Requirements:
- 2+ years of experience in content strategy, content marketing, or a related field, with a focus on B2B SaaS marketing
- Exceptional writing and editorial skills with a portfolio of B2B content samples
- Ability to analyze data, generate insights, and pivot strategies based on content performance metrics
- Excellent project management skills with the ability to handle multiple projects and deadlines
- Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
Benefits:
- Remote-first & flexible hours
- Annual learning reimbursement
- Support for work-life balance
- 3 weeks PTO, 1 week Winter Break, holidays, and sick days
- Medical, vision, dental, and 401(k) match
- Private Company Equity Options
- Mental and physical health resources and social events
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