Marketing Data Ops Specialist
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Job Description
Marketing Data Ops Specialist optimizing data and campaigns for Canals, an AI-driven supply chain startup. Ensuring data accuracy and managing marketing performance reporting.
Responsibilities:
- Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency.
- Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency.
- Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action.
- Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency.
- Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results.
- Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling.
- Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales.
Requirements:
- Typically, 3+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup.
- Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools.
- Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation.
- Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale.
- Strong analytical and problem-solving abilities, with a keen eye for detail.
- Proven ability to work collaboratively in a fast-paced, dynamic environment.
Benefits:
- We're profitable: stability without the chaos of venture pivots.
- Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
- Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
- Culture of ownership: moving fast while putting quality first.
- Remote-first, flexible work environment across North and South America.
- Stellar product-market fit with tons of customer love.
- All star team with diverse backgrounds to collaborate with and learn from.
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