Marketing Lead
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Job Description
Marketing Lead for an international online gaming company. Responsible for performance marketing and brand growth strategies in the LATAM iGaming landscape.
Responsibilities:
- Lead and scale media buying across digital channels while maintaining competitive CPA;
- Test and launch new traffic sources and alternative ad solutions;
- Own the strategic partnership with the Affiliate Department, ensuring high-quality traffic (NGR, LTV, ROI);
- Drive regional brand growth through digital and offline initiatives aligned with local culture;
- Implement and optimize SEO strategies to drive sustainable traffic growth.
Requirements:
- 3+ years of performance marketing experience within the iGaming or Fintech sectors;
- Deep understanding of the LATAM iGaming landscape, including local player behavior, cultural insights, and regulatory specifics;
- Strong network of LATAM affiliate partners and local influencers/tipsters ready for activation (a strong plus);
- Expert-level proficiency in managing and optimizing CPA, LTV, and GGR metrics;
- Hands-on experience with attribution tools (AppsFlyer, Adjust, etc.);
- Proven success managing substantial monthly budgets across Google, Meta, and alternative ad networks, including navigating industry-specific tracking challenges.
Benefits:
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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