Marketing Lead
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Job Description
Marketing Lead responsible for paid acquisition strategies at Findies, a social shopping network for women. Leading a team and optimizing digital marketing campaigns on Meta, TikTok, and Google Ads.
Responsibilities:
- Lead a team of 2–3 marketing managers: hiring, onboarding, and mentoring.
- Analyze performance, measure results, and compile reports for all campaigns, forming clear takeaways, next steps, and improvement opportunities.
- Test and optimize new setups and approaches across Meta, TikTok, and Google Ads.
- Automate marketing processes together with MarTech manager.
- Provide feedback on creative ad briefs and ready-to-launch ad assets.
- Work on landing funnels and implement ideas together with the PMM.
- Conduct competitor research and implement insights into traffic acquisition.
Requirements:
- 3+ years of experience in paid acquisition on Meta and/or TikTok.
- Experience managing marketing budgets of at least $500K per month.
- Desire to be a leader.
- Strong understanding of key acquisition metrics and unit economics.
- Strong data analysis and interpretation skills.
- Great communication skills and the ability to work collaboratively.
- Strong leadership skills.
- Upper-Intermediate English or higher.
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