Marketing Manager
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Job Description
Marketing Manager executing B2B campaigns, events, and sales enablement for Pellera’s technology solutions. Driving demand generation, customer engagement, and pipeline growth through measurable integrated marketing programs.
Responsibilities:
- Execute marketing plans, campaigns, and programs aligned to company priorities, solution areas, and regional growth objectives
- Collaborate with the Director of Marketing to support annual and quarterly marketing initiatives
- Translate technical products, services, and solutions into customer-centric messaging addressing business challenges and outcomes
- Develop campaign assets, content, communications, and event execution plans for demand generation and customer engagement
- Partner with sales leaders and practice teams to align marketing activities with revenue objectives
- Create marketing resources, messaging, and sales enablement materials to help sellers engage prospects and advance opportunities
- Develop understanding of target customers, key accounts, industries, and market trends
- Coordinate webinars, digital campaigns, and customer engagement programs
- Manage program logistics, timelines, approvals, budgets, and performance tracking
- Analyze campaign results and recommend optimizations
- Collaborate across marketing, sales, and practice areas to ensure a consistent customer experience
Requirements:
- 3–5 years of experience in B2B marketing, preferably in the technology industry
- Experience executing integrated marketing campaigns supporting pipeline growth
- Experience working closely with sales organizations and supporting seller engagement activities
- Excellent written, verbal, and presentation communication skills
- Ability to translate technical concepts into customer-focused business value
- Experience supporting B2B marketing campaigns, programs, and events
- Strong project management and organizational skills
- Ability to manage multiple priorities and deadlines simultaneously
- Experience measuring and reporting campaign performance
- Working knowledge of demand generation, lead nurturing, sales enablement, and customer marketing principles
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
- Proficiency in Microsoft Office Suite
- Ability to collaborate across sales, marketing, and technical teams
- Bachelor's degree in Marketing field preferred
- Familiarity with managed services, cloud, cybersecurity, infrastructure, data, AI, or other technology solutions is a plus
- Travel to marketing events as requested/required, less than 10%
- Must be capable of lifting 40 pounds
Benefits:
- Remote work
- Travel to marketing events as requested/required, less than 10%
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