Marketing Manager
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Job Description
Marketing Manager responsible for building and scaling marketing efforts at Station A. Focusing on educating the market and supporting sales cycles in clean energy sector.
Responsibilities:
- Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations.
- Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales.
- Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution.
- Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives.
- Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions.
Requirements:
- 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
- Deep proficiency with HubSpot for marketing (not just email blasts)
- Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
- Experience marketing to enterprise or multi-stakeholder buyers (e.g. commercial real estate, infrastructure, energy, or similar industries).
- Strong writer with the ability to explain complex topics clearly and confidently
- Experience owning an editorial calendar and shipping content consistently
- Comfort working cross-functionally with sales, product, and leadership
- Data-literate and comfortable tying marketing work to business outcomes
- **Strong pluses**
- Experience with product marketing and category creation
- Ability to turn raw data into insights and narratives
- Prior experience in a high-growth startup environment
Benefits:
- Remote-friendly work environment (U.S.-based) with co-working space opportunities
- Flexible PTO
- 15 paid holidays annually
- Monthly remote work stipend - $600 per year
- Learning & development budget to support your professional growth - $500 per year
- Comprehensive medical, dental, and vision insurance
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