Marketing Program Specialist – GTM Specialist
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Job Description
Marketing Program Specialist at EY developing insight-led narratives for frontier technologies. Working closely with GTM teams to articulate EY’s capabilities in emerging technologies like AI and Quantum.
Responsibilities:
- Support senior Next Frontier leaders and GTM stakeholders in developing insight‑led narratives for frontier technologies.
- Translate complex technical concepts into simple, business‑focused stories suitable for senior client audiences.
- Contribute to the creation of structured storytelling frameworks that articulate value, relevance, and real‑world application.
- Help develop client‑ready content such as presentations, point‑of‑view materials, case stories, and GTM assets.
- Assist account teams and GCSPs with market‑facing narratives, talking points, and supporting materials for pursuits.
- Ensure consistency, clarity, and quality across Next Frontier content under guidance from senior stakeholders.
- Support activation of GTM content across priority channels and forums.
- Conduct research on frontier technology trends across Next‑Gen AI, Quantum, and Physical AI.
- Summarize technical, industry, and market inputs into clear briefs and narrative inputs.
- Support synthesis of inputs from internal SMEs, analysts, and ecosystem partners.
- Track relevant market, regulatory, and technology developments and highlight implications for GTM storytelling.
- Assist in grounding value stories and business cases in market context and evidence.
- Review and refine GTM content and narratives to improve clarity and relevance.
- Incorporate feedback from stakeholders and client interactions to strengthen messaging.
- Support updates to stories and materials as technologies, offerings, and market conditions evolve.
- Help optimize formats and channels to improve reach and effectiveness of GTM assets.
- Work closely with the Next Frontier Commercialization team and GTM stakeholders to support narrative development.
- Collaborate with technology, industry, and marketing teams to ensure aligned messaging.
- Build effective working relationships that support smooth execution and timely delivery of GTM materials.
Requirements:
- 8–10 years of experience across marketing, GTM, brand, research, or market‑facing roles.
- Experience supporting content creation, storytelling, or GTM initiatives in technology or innovation‑led environments.
- Basic understanding of GTM and sales enablement concepts.
- Strong communication and collaboration skills.
- Comfort working in fast‑paced, evolving environments.
- Hands‑on proficiency with PowerPoint, Word, and basic Excel.
- Bachelor’s degree in business, Marketing, Technology, or a related field.
Benefits:
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
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