Marketing Specialist – Growth
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Job Description
Marketing Specialist (Growth) for Driving Empire game at leading gaming company. Focusing on creative experimentation and collaboration within Roblox ecosystem.
Responsibilities:
- Come up with ideas for thumbnails, icons, and Roblox page visuals
- Work with our artists to brief and refine visual concepts
- Publish and test assets directly on Roblox
- Review performance dashboards and identify what’s working (and what isn’t)
- Recommend and execute the next round of experiments based on results
- Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok
- Capture Roblox gameplay footage and create simple, engaging videos
- Support community engagement initiatives tied to in-game moments or updates
- Bring inspiration from other Roblox games and creator communities
- Support creator or YouTuber experiments
- Contribute to new ideas that drive player growth or engagement
- Help move ad-hoc projects forward when there’s an opportunity to test something new
Requirements:
- Strong familiarity with Roblox (as a player, creator, or community member)
- Experience creating or running content for social platforms (personal or professional)
- Proof that you’ve taken ideas from concept → execution → publish
- Comfort capturing gameplay and doing light video/image editing
- Ability to read dashboards, basic Google Sheets and explain what’s happening at a practical level
- Good time management and ability to prioritize your own tasks
- Comfortable sharing ideas, collaborating, and learning from others
- Nice to Have: Experience working on or around Roblox games
- Nice to Have: Exposure to SEO, social optimization, or content performance testing
- Nice to Have: Spanish language skills
- Nice to Have: Experience in gaming, UGC, or creator-led communities
Benefits:
- Competitive compensation - above-market salary + profit sharing + stock options
- Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!
- Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
- Flexible PTO - vacations + Federal / Bank Holidays
- Remote First - we have always been remote and will remain that way including work from home/anywhere
- In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
- Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth
- Work with awesome people and impact millions of daily players
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