Marketing Specialist

Posted 35ds ago

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Job Description

Mid-level Marketing Specialist executing digital marketing strategies in B2B environments. Managing marketing operations and campaigns, focusing on email, website, and social media.

Responsibilities:

  • Manage the marketing content calendar (blogs, email campaigns, social deployment)
  • Build and deploy email campaigns in HubSpot
  • Create and manage HubSpot workflows for lead nurturing and funnel progression
  • Support creation and deployment of gated assets (eBooks, white papers, CTAs)
  • Assist with A/B testing of campaigns, subject lines, CTAs, and landing pages
  • Update and maintain WordPress website (blog uploads, page edits, formatting)
  • Support webinar setup and execution using Zoom (registration, reminders, follow-ups)
  • Oversee social media calendar and coordinate deployment
  • Create basic social graphics (Canva required; Adobe Creative Suite a plus)
  • Monitor comments, messages, and social listening opportunities
  • Support content distribution across LinkedIn, Reddit, YouTube, Facebook, X, and Instagram
  • Conduct ongoing competitor research and suggest improvements
  • Monitor competitor messaging, positioning, and campaigns
  • Research industry trends and content opportunities
  • Assist with testimonial collection and review platform optimization

Requirements:

  • 3+ years experience in digital marketing
  • 3+ years hands-on experience with HubSpot (email and workflows required)
  • 3+ years experience managing WordPress websites
  • Strong understanding of marketing funnels, nurture campaigns, and customer journeys
  • Experience in B2B marketing environments
  • Basic graphic design skills (Canva required; Adobe Creative Suite a plus)
  • Strong English copywriting and communication skills
  • Familiarity with Zoom webinar setup and coordination
  • Understanding of social media strategy, especially LinkedIn

Benefits:

  • Health insurance
  • Flexible work arrangements