Marketing Specialist
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Job Description
Marketing Specialist leading lead generation campaigns in the Korean market for Cambly, a major English learning platform. Focus on B2B marketing strategies and content creation.
Responsibilities:
- Own the full development and execution of integrated B2B demand generation campaigns across multiple channels
- Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers
- Plan, execute, and measure the success of both online and offline events to generate high-quality leads and increase brand presence
- Design and implement targeted ABM strategies in collaboration with the Sales team to penetrate key accounts and accelerate deal cycles
- Continuously monitor, analyze, and report on the performance of all marketing initiatives
- Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI
Requirements:
- You're native in Korean and possess Business-level English
- 5+ years of experience in marketing, with a proven focus on lead/demand generation and pipeline growth including B2B marketing experience of at least 2 years
- Deep understanding of the Korean B2B landscape, audience, and key industry verticals
- Proven ability to create compelling B2B content, including writing original blog posts, whitepapers and developing persuasive case studies
- Experience planning and executing successful online and offline B2B events
Benefits:
- Competitive salary
- Professional development budget and company-sponsored English lessons
- Remote work within Korea with paid time off available from your first month
- Access to Modern Health (6 coaching and 6 therapy sessions per year)
- Dedicated lunch and internet allowances
- Opportunity to shape the Go-To-Market strategy for the Korean market within a dynamic, global culture
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