Marketing Specialist
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Job Description
Marketing Specialist impacting agriculture mission at EarthOptics through campaign management and digital strategies. Collaborating across teams to enhance marketing effectiveness and support soil health initiatives.
Responsibilities:
- Track and report on marketing campaign performance metrics across channels
- Support event planning and execution, including trade shows, webinars, and product launches
- Assist with the creation and execution of digital marketing campaigns
- Manage and coordinate the online EarthOptics promotional and literature sites
- Manage social media accounts and content scheduling
- Coordinate with Sales and Product teams to ensure messaging alignment across campaigns
- Support email marketing efforts, including list management, campaign execution, and performance tracking
- Maintain brand consistency across all marketing materials and channels
- Assist with vendor coordination (agencies, designers, and event partners) as needed
- Contribute to content calendars and help manage project timelines
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–4 years of relevant marketing experience
- Experience supporting digital marketing and demand generation initiatives
- Experience with social media management, content creation, and campaign execution
- Strong written communication skills, including writing and editing marketing content
- Basic graphic design skills and familiarity with common design tools
- Experience supporting events such as trade shows, webinars, or product launches
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Demonstrated ability to stick to timelines and meet deadlines in a dynamic environment
Benefits:
- Medical, Dental & Vision Insurance - 90% funded by EarthOptics for benefit-eligible employees and 55% for dependents
- Company-paid LTD, STD, and Life Insurance
- Meaningful equity option grants
- 401k Plan + Employer Match up to 4%
- 17 days of paid time off, plus 10 additional company holidays
- Parental Leave
- Professional Development Stipend + access to learning platforms
- Candidate Referral Program
- Above and Beyond Bonus Program
- Flexible Schedule & Hybrid/Remote Work Environment
- Regular opportunities to give feedback on our benefits offerings
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