Marketing Technology Automation Manager
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Job Description
Marketing Technology Automation Manager optimizing student and prospect communications at Southern New Hampshire University. Collaborating with internal partners to improve student success through marketing automation tools.
Responsibilities:
- Collaborate with internal partners to understand their challenges and project requirements
- Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
- Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
- Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
- Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
- Apply hands-on experience in Journey development, automations, and SQL
- Offer technical support and promote a cooperative environment toward the successful completion of projects
- Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
- Monitor solutions and perform necessary maintenance operations for any related solutions
- Document operationalization instructions, design specifications, and other related information
- Maintain comprehensive records to support effective future reference and knowledge transfer
- Foster learning and growth within the team
- Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
- Improve the student experience through the strategic use of marketing technology and engagement strategies
- Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
- Attendance, punctuality, and reliability are essential functions of this role
Requirements:
- 5+ years of marketing automation experience, to include developing journeys in Salesforce Marketing Cloud
- 5+ years of experience managing marketing technology solutions such as system integrations and journeys
- 3+ years of CRM experience
- 5+ years of experience coding email and landing pages through use of HTML, SQL, & Ampscript
- Bachelor's degree
- Understanding of APIs and coding languages like JavaScript
- Knowledge of dependencies across complex systems
Benefits:
- High-quality, low-deductible medical insurance
- Low to no-cost dental and vision plans
- 5 weeks of paid time off (plus almost a dozen paid holidays)
- Employer-funded retirement
- Free tuition program
- Parental leave
- Mental health and wellbeing resources
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