Marketplace Operations Manager
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Job Description
B2B Marketplace Operations Manager overseeing app resale and marketplace operations at Deel. Driving the operational architecture for a curated B2B ecosystem while ensuring quality and partner management.
Responsibilities:
- Own day-to-day operations of Deel’s app resale and marketplace infrastructure (web + in-platform).
- Maintain accurate partner and app listings including positioning, pricing context, service model (managed vs. self-managed), and geographic coverage.
- Ensure the marketplace operates as a trusted single source of truth for internal GTM teams and customers.
- Support execution of app resale motions across priority partners/vendors and categories.
- Operationalize workflows for license provisioning, transfers, and renewal routing.
- Help distinguish and operationalize managed vs. self-managed resale offerings in collaboration with Ops/GTM stakeholders.
- Coordinate with Procurement and partner/vendor stakeholders as resale workflows evolve from manual to API-assisted operations.
- Apply and maintain a high bar for client-facing marketplace quality.
- Prioritize differentiated B2B solutions over low-signal, non-strategic offerings.
- Implement tiering and filtering logic so high-fit partners receive high-fit lead flow.
- Own the continuous evaluation of partner relevance by segment, use case, and market demand.
- Manage lead distribution and track reciprocal value exchange from resale and marketplace partners.
- Support governance of discounts, margin logic, and commercial terms visibility.
- Track key monetization KPIs and partner performance with RevOps and Partnerships.
- Own operational reporting on outbound referrals, conversion, and resale contribution.
- Serve as the go-to resource for AEs, CSMs, and OBMs for partner and app referral routing and general inquiries.
- Create clear internal guidance on partner and app selection, alternatives, and customer-fit use cases.
- Surface field feedback to inform roadmap, partner prioritization, and marketplace UX improvements.
- Collaborate with Product Partnerships and Partner Marketing on campaigns and bundles to build initial and sustained long-term adoption of the web and in-platform marketplaces.
Requirements:
- 3–6 years in B2B marketplace, partner, ecosystem, GTM operations, or a related SaaS/tech role.
- Experience supporting resale, licensing, procurement-adjacent workflows, or partner commercial programs.
- Strong operational execution across data integrity, process design, and cross-functional coordination.
- Solid understanding of B2B software categories (HRIS, ATS, security, finance, productivity, IT ops).
- Ability to define and enforce quality/tiering standards in partner ecosystems.
- Comfort with revenue-share / discount mechanics and performance tracking.
- Strong communication and documentation skills for partner positioning and GTM enablement.
- Bonus: experience with marketplace and app store **operations**.
Benefits:
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
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