Measurement & Ad Operations Lead
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Job Description
Measurement & Ad Operations Lead ensuring tracking accuracy for digital marketing campaigns. Collaborating with cross-functional teams to maintain quality control and documentation.
Responsibilities:
- Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
- Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
- Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
- Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
- Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
- Support HIPAA-compliant measurement setups including BAAs and compliant data flows
- QA all tracking prior to campaign launches and after major site updates
- Monitor conversion health across accounts and proactively resolve tracking discrepancies
- Maintain and document Measurement Framework implementation alignment
- Support automation initiatives related to conversion syncing, error handling, and QA
- Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
- Create and maintain tracking documentation and SOPs
- Employ AI technologies to enhance and optimize business processes.
Requirements:
- 3+ years of experience in digital marketing tracking or ad operations
- Advanced experience with Google Tag Manager (client-side required; server-side preferred)
- Strong understanding of Google Ads conversion tracking and offline conversion imports
- Familiarity with Meta CAPI and event prioritization
- Experience working with CRM integrations and form tracking
- Understanding of HIPAA-compliant marketing environments preferred
- Strong QA mindset and attention to detail
- Ability to troubleshoot tracking issues independently
- Comfortable working cross-functionally with Media, Engineering, and Analytics teams
- Proficient in Google Workspace
Benefits:
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
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