Measurement & Ad Operations Lead
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Job Description
Measurement & Ad Operations Lead at Power Digital responsible for implementing digital marketing tracking across channels. Ensuring accurate data flows and compliance in media campaigns.
Responsibilities:
- Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
- Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
- Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
- Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
- Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
- Support HIPAA-compliant measurement setups including BAAs and compliant data flows
- QA all tracking prior to campaign launches and after major site updates
- Monitor conversion health across accounts and proactively resolve tracking discrepancies
- Maintain and document Measurement Framework implementation alignment
- Support automation initiatives related to conversion syncing, error handling, and QA
- Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
- Create and maintain tracking documentation and SOPs
- Employ AI technologies to enhance and optimize business processes.
Requirements:
- 3+ years of experience in digital marketing tracking or ad operations
- Advanced experience with Google Tag Manager (client-side required; server-side preferred)
- Strong understanding of Google Ads conversion tracking and offline conversion imports
- Familiarity with Meta CAPI and event prioritization
- Experience working with CRM integrations and form tracking
- Understanding of HIPAA-compliant marketing environments preferred
- Strong QA mindset and attention to detail
- Ability to troubleshoot tracking issues independently
- Comfortable working cross-functionally with Media, Engineering, and Analytics teams
- Proficient in Google Workspace
Benefits:
- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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