Media Buyer
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Job Description
Media Buyer responsible for planning, executing, and optimizing programmatic display and video campaigns while collaborating with internal teams and publishers.
Responsibilities:
- Execute and manage programmatic display and video campaigns directly within a DSP.
- Support campaign execution through managed-service programmatic buying partnerships.
- Assist with campaign setup including audience targeting, inventory selection, creative trafficking, pacing, and bid adjustments.
- Plan and execute direct IO media buys by working directly with publishers to secure inventory aligned with campaign goals.
- Provide regular performance reports with actionable insights.
- Collaborate with internal stakeholders to align media plans with business objectives.
Requirements:
- Bachelor’s degree and/or the equivalent combination of education and experience.
- 2–4 years of hands-on programmatic media buying experience.
- Product knowledge with display, video, audio, and digital out of home.
- Google Analytics 4 Certification, Google Tag Manager Fundamentals, IAB Digital Media Buying & Planning Certification, IAB Programmatic Buying & Selling Certification, Digital Marketing Platform (DV360) Certification, The Trade Desk Edge Academy Certification (or similar certifications).
- Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals.
- Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals.
- Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently.
- Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies.
Benefits:
- Travel up to 10% or as business demands
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