Media & Content Strategist
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Job Description
Media and Content Strategist leading social strategy, paid media, and digital PR for a US investment firm’s real estate and family coaching brands. Remote across LATAM.
Responsibilities:
- Own content strategy, social calendar, and execution across Wilkinson and Thriving Families
- Direct in-house graphic designers and video editors through clear briefs and visual direction
- Maintain quality-control standards before content publication
- Research industry trends and competitors to create content for mature, high-net-worth audiences
- Manage paid social campaigns for top-of-funnel brand awareness, book giveaways, and workshop registrations
- Set up, test, and optimize Meta/social advertising settings
- Use AI tools, custom prompts, and retargeting strategies to maintain cost-effective content pipelines
- Identify and contact influencers, partner brands, and communities through digital channels
- Oversee community health, comments, and direct messages
- Write polished copy for audiences aged 40–70
- Use AI workflows, including ChatGPT, Claude, and Midjourney, for research, drafting, scheduling, and content repurposing
- Manage compliance approvals for investment-related content
- Support brand reach, workshop registrations, and the future investor pipeline
Requirements:
- 4–5+ years running social media strategy, content creation, and growth for a brand, creator, or agency
- Ability to combine content strategy with hands-on execution
- Excellent written and spoken English with strong business maturity, clear tone, and minimal accent
- Deep understanding of communication with mature, high-net-worth audiences aged 40–70
- Deep, up-to-date knowledge of Meta’s business tools, LinkedIn, YouTube, and paid media setups
- Exceptional attention to detail, including graphical, factual, and contextual accuracy
- Fast, constant communication via Slack, email, and calendar RSVPs
- Prior experience in real estate, private equity, finance, publishing, or coaching preferred
- Familiarity with Canva, CapCut, or Adobe Suite preferred
- Proven track record using paid social for workshops, book funnels, or community building preferred
- Strong experience building digital PR/influencer relationships through digital outreach preferred
- Willingness to work US time zones (EST, MST, CST, or PST)
- Comfortable working as an independent contractor
- Resume must be formatted in English
- Portfolio link required
Benefits:
- Remote work
- Flexible work arrangements as an independent contractor
- Freedom and flexibility to manage work on your terms
- Global team collaboration
- Contractor responsible for own equipment, taxes and benefits
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