New Media Manager, Social and Community Growth
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Job Description
New Media Manager growing Solana Foundation’s blockchain ecosystem beyond X. Creating platform-native video formats, managing production, and expanding regional and non-English audiences.
Responsibilities:
- Develop a growth thesis for each new platform, including YouTube, TikTok, Fomo, and future platforms
- Create recurring formats that drive subscriptions
- Build a bench of on-camera talent from founders, builders, and creators
- Plan and produce content around Breakpoint, Accelerate, and Hacker Houses
- Develop regional and non-English formats for existing audiences
- Turn around content quickly when moments matter
- Translate audience insights into actionable feedback for the wider team
- Integrate new-platform content into priority campaigns and launches alongside the Social Lead
- Manage editors and contractors to a consistent cadence and within budget
- Create content that clears legal review without losing its edge
- Prioritize retention, subscriptions, and participation as success measures
Requirements:
- Demonstrable success growing a YouTube channel or comparable long-form video presence, with numbers you can show and explain
- Hands-on production skill: take an idea to a published video without waiting for an agency
- Native fluency in crypto culture
- Strong instinct for format and understanding of why videos perform differently
- Comfort being on camera, or a clear plan for who is
- Judgment to represent a foundation rather than a personal brand without becoming corporate
- Fluency with AI tooling across scripting, editing, thumbnail iteration, localisation and performance analysis
- Bonus: Built an audience of your own
- Bonus: Editing skill in Premiere, CapCut, After Effects or equivalent
- Bonus: Experience with non-English audiences and localization
- Bonus: Strong views on what crypto content gets wrong
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