Outbound Marketing Specialist
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Job Description
Outbound Marketing Specialist responsible for executing scalable outbound prospecting programs. Targeting ideal customer profiles through email campaigns to drive lead generation for the Sales team.
Responsibilities:
- Deliver outbound-attributed lead and deal creation goals through strategic outbound email prospecting initiatives.
- Design and execute successful outbound campaign experiments, utilizing documented briefs to test hypotheses and scale winning strategies.
- Maintain deliverability standards, ensuring email benchmarks meet deliverability targets while optimizing for minimal unsubscribe and bounce rates.
- Drive quarter-over-quarter improvements in engagement metrics, including email open rates, reply rates, and positive response rates.
- Expand and refresh account and contact lists to ensure outbound efforts remain focused on the most high-value opportunities.
- Facilitate seamless lead handoffs to the Sales team by providing comprehensive context, campaign specifics, and source clarity for every prospect.
- Develop and manage automated workflows for list creation, data enrichment, and segmentation to ensure consistent campaign performance.
- Analyze campaign data and reporting to track attribution, monitor funnel health, and inform future prospecting decisions.
Requirements:
- 2 to 4 years of experience in B2B marketing, growth, or outbound prospecting with a proven track record in email-based demand generation.
- Expertise in outbound prospecting and enrichment platforms, such as Clay, to build complex workflows and scale list creation.
- Proficiency in executing high-volume outbound sequences using dedicated platforms like Instantly or similar tools.
- Advanced technical skills in managing prospect lists, including applying ICP-based filters and maintaining rigorous data quality.
- Professional copywriting skills with the ability to draft compelling outbound messaging and iterate based on performance testing.
- Advanced spreadsheet capabilities for data manipulation, list management, and analyzing campaign outputs.
- Strong operational discipline with a focus on data accuracy, campaign documentation, and process consistency.
- Experience collaborating cross-functionally with Sales and Revenue teams to align prospecting efforts with pipeline goals.
Benefits:
- health benefits
- flexible paid time off
- parental leave
- fertility and adoption assistance
- 401(k)
- educational reimbursement
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